Dubai, UAE: Job seekers looking for career opportunities in the UAE’s food distribution, fresh produce, foodservice and HoReCa sectors have a new opportunity to explore with SAFCO International, Dubai. The company has announced a current opening for a Sales Executive – Safco Fresh, offering an opportunity for an experienced sales professional to join its growing business in the United Arab Emirates.
SAFCO International has built a strong presence in the UAE food industry and works with customers across the foodservice and hospitality sectors. The company is known for supplying food products and fresh produce to businesses and maintaining long-term relationships with customers, suppliers and business partners.
The latest vacancy is particularly suitable for candidates who have previous experience in Fruits & Vegetables, Fresh Produce, HoReCa or Foodservice sales and possess a strong understanding of the UAE market. Applicants with an established network of hotels, restaurants, catering companies and other foodservice customers may have an advantage.
According to the vacancy information, candidates should also have strong communication and negotiation abilities, a customer-focused approach and the ability to achieve sales targets. A valid UAE driving licence is mandatory for the Sales Executive position.
SAFCO International Dubai Careers 2026 – Job Details
Candidates interested in the opportunity can review the basic details below before submitting their applications:
- Company: SAFCO International
- Job Position: Sales Executive – Safco Fresh
- Location: Dubai, United Arab Emirates
- Department/Business: Safco Fresh
- Industry: Food Products, Fresh Produce and Foodservice
- Nationality: Open to suitable candidates
- Gender: Male/Female
- Education: Relevant qualification based on the position
- Experience: Previous sales experience in fresh produce, Fruits & Vegetables, HoReCa or Foodservice
- Driving Licence: Valid UAE driving licence is mandatory
- Salary: Discussed during the interview
- Benefits: According to company policy and applicable UAE labour regulations
- Recruitment: Direct hiring based on suitability and selection
Candidates should carefully review the requirements and ensure that their qualifications and professional experience match the vacancy before applying.
About SAFCO International
SAFCO International has been operating in the UAE food sector since 1994. The company began as a family-owned business and developed its operations under the leadership of CEO Ajit Singh Sawhney. Over the years, SAFCO expanded its activities across major food segments and developed a business model based on long-term relationships with clients, suppliers and business partners.
The company has positioned itself as a food product supplier serving the UAE and international markets. Its operations include products and services associated with the foodservice and HoReCa industry, which covers hotels, restaurants and catering businesses.
SAFCO’s growth has been supported by its focus on product quality, customer relationships and industry experience. The company serves a range of professional foodservice customers and has developed relationships across the hospitality and catering sectors.
For professionals seeking employment in Dubai’s food distribution and sales industry, working with an established company such as SAFCO International can provide exposure to the UAE’s competitive foodservice market.
Current Vacancy: Sales Executive – Safco Fresh
The latest advertised opportunity is for a Sales Executive – Safco Fresh. The position is designed for an experienced sales professional who can develop customer relationships, identify business opportunities and contribute to the company’s sales growth in the fresh produce sector.
The successful candidate is expected to understand the requirements of fresh produce customers and have knowledge of the UAE market. Since the position involves working with foodservice and HoReCa customers, candidates should ideally have existing industry contacts and practical experience dealing with commercial clients.
A Sales Executive in this sector may be responsible for identifying potential customers, developing sales leads, maintaining existing accounts, negotiating with clients and ensuring that sales targets are achieved.
The role can be particularly suitable for professionals who have previously worked with hotels, restaurants, catering companies, distributors, supermarkets or other foodservice businesses.
Eligibility Requirements
SAFCO International is looking for candidates who can demonstrate relevant sales experience and knowledge of the fresh produce industry.
The key requirements mentioned for the position include:
Experience in Fresh Produce Sales
Applicants should have proven sales experience in Fruits & Vegetables or Fresh Produce. Candidates who understand the buying patterns, customer expectations and commercial requirements of the fresh produce market may be well suited to the role.
HoReCa or Foodservice Experience
Experience in the HoReCa or Foodservice sector is an important requirement. Candidates should understand how professional foodservice customers operate and should ideally have experience handling business-to-business sales.
UAE Market Knowledge
Strong knowledge of the UAE market is required. Candidates should understand the local business environment and be familiar with customer requirements within Dubai and other relevant UAE markets.
Established Customer Network
An established network of hotels, restaurants, catering companies and foodservice customers can be highly valuable for this position. Applicants who already have professional contacts within the sector may be better positioned to develop new business opportunities.
Communication and Negotiation Skills
Strong communication and negotiation skills are essential for a sales position. The successful candidate should be able to communicate professionally with customers, understand their requirements and negotiate commercial terms effectively.
Customer-Focused Approach
The role requires a strong focus on customer service and relationship management. Candidates should be able to build trust with clients and maintain professional relationships over the long term.
Sales Target Achievement
Applicants should demonstrate the ability to work toward sales targets and deliver measurable results. Previous achievements in sales can strengthen a candidate’s application.
UAE Driving Licence
A valid UAE driving licence is mandatory for the advertised position. Candidates should make sure that their licence is valid before applying.
Why This Opportunity May Be Suitable for Sales Professionals
Dubai has a large hospitality and foodservice industry, creating demand for professionals who can manage business relationships and develop sales opportunities. The fresh produce sector requires sales executives who understand customer needs and can maintain reliable commercial relationships.
The SAFCO International vacancy may therefore appeal to candidates who already have experience selling fresh produce or food products to commercial customers.
Professionals with an existing network in the hotel, restaurant and catering industries can potentially use their industry relationships to identify new opportunities and strengthen existing accounts.
The position can also provide candidates with the opportunity to work within an established UAE food business and gain further experience in the competitive foodservice market.
Responsibilities of a Sales Executive
Although specific responsibilities can vary depending on company requirements, a Sales Executive in the fresh produce and foodservice sector generally works on several important areas.
These may include identifying prospective customers, contacting new business leads, maintaining existing customer accounts and promoting products to potential buyers.
The employee may also be expected to understand customer requirements, prepare quotations, negotiate commercial terms and follow up on orders.
Maintaining strong relationships with hotels, restaurants, catering companies and other foodservice clients can be an important part of the role.
The Sales Executive may also monitor market developments, identify new business opportunities and provide feedback about customer demand and competitor activity.
Meeting sales targets and contributing to revenue growth will also be important aspects of the position.
Candidates should therefore be prepared to work in a target-oriented environment where communication, customer service, market knowledge and business development skills are highly valued.
Recruitment Process at SAFCO International
The recruitment process generally begins with the submission of a candidate’s CV. Applicants should make sure that their resumes clearly highlight relevant experience, qualifications, industry knowledge and sales achievements.
After the company receives an application, the recruitment team may review the candidate’s qualifications and professional background. Shortlisted applicants may subsequently be contacted for further discussions or an interview.
Depending on the recruitment process, candidates may initially participate in a telephone or other preliminary interview. Successful applicants may then be invited for an interview at the company’s office in the UAE.
The final selection is expected to be based on the candidate’s qualifications, experience, suitability for the position and overall performance during the recruitment process.
Applicants should provide accurate information throughout the hiring process and should be prepared to discuss their previous sales experience, customer network, achievements and knowledge of the UAE foodservice market.
How to Apply for SAFCO International Dubai Jobs
Interested candidates can apply by sending their updated CV to the company’s recruitment email address.
Email: careers@safcointl.com
Applicants should mention the job title – Sales Executive – Safco Fresh in the email subject line. A clearly written subject line can help the recruitment team identify the position for which the candidate is applying.
Candidates should ensure that their CV contains accurate information about their education, employment history, fresh produce or foodservice experience, sales achievements and UAE market knowledge.
If applicable, candidates should also clearly mention their valid UAE driving licence and relevant customer network.
Before sending an application, job seekers should carefully review their CV for spelling, formatting and contact details.
How to Prepare an ATS-Friendly CV
Candidates applying for UAE jobs should consider preparing an ATS-friendly CV. Many employers use recruitment systems to organize and screen applications, so a clear and professionally structured resume can be useful.
Applicants should tailor their CV to the specific vacancy rather than sending the same resume to every employer.
For this position, relevant keywords may include:
- Sales Executive
- Fresh Produce
- Fruits & Vegetables
- HoReCa
- Foodservice
- UAE Market
- Business Development
- Customer Relationship Management
- Sales Targets
- Hotel Sales
- Restaurant Sales
- Catering Sales
- Negotiation
- UAE Driving Licence
Candidates should focus on achievements rather than simply listing job responsibilities. For example, sales professionals can highlight revenue growth, customer acquisition, target achievement and successful account development where these details can be accurately supported.
The CV should also use simple formatting, clear headings and easy-to-read language. Excessive graphics, complicated layouts and unnecessary information should be avoided.
Important Advice for Applicants
Job seekers should apply only through the official recruitment channel or the contact information provided in the vacancy details. Candidates should never pay money to an individual or recruitment agent in exchange for a job offer.
SAFCO International’s vacancy information indicates that candidates are not required to pay visa or processing fees as part of the application opportunity described here. Job seekers should remain cautious of anyone requesting money in exchange for employment.
Applicants should also verify all employment terms, including salary, benefits, working hours, visa arrangements and other conditions, directly with the employer before accepting an offer.
Final Words
The latest SAFCO International Dubai Careers 2026 opportunity provides an opening for experienced sales professionals interested in the fresh produce and foodservice industry. The Sales Executive – Safco Fresh position is particularly relevant for candidates with experience in Fruits & Vegetables, Fresh Produce, HoReCa or Foodservice sales.
Strong UAE market knowledge, an established customer network, excellent communication and negotiation skills, a customer-focused attitude and the ability to achieve sales targets are among the key qualities expected for the position. A valid UAE driving licence is also mandatory.
Qualified candidates can prepare an updated, ATS-friendly CV and submit their application to careers@safcointl.com, mentioning the position title in the subject line.
As with any job opportunity, applicants should carefully verify the latest vacancy status and recruitment requirements with SAFCO International before proceeding. Employment decisions, salary packages and benefits remain subject to the company’s recruitment process, applicable policies and UAE labour regulations.
Application Email: careers@safcointl.com
Job Title: Sales Executive – Safco Fresh
Location: Dubai, UAE
Industry: Fresh Produce / Foodservice / HoReCa
Driving Licence: Valid UAE driving licence required
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