Dubai: New retail job opportunities are available in Dubai with Brands To Go, a retail business operating under the LALS Group. The latest recruitment drive is aimed at candidates interested in building careers in retail sales, customer service, cashier operations and store management.

The company is currently seeking candidates for several positions, including Sales Associates, Senior Sales Associates, Cashiers and Store Managers. The vacancies are based in Dubai, United Arab Emirates, and may suit both experienced retail professionals and candidates looking to develop their careers in the UAE retail sector.

According to the vacancy information, candidates with strong communication skills, a customer-focused approach and the ability to work in a fast-paced retail environment are encouraged to apply. Requirements vary depending on the position, with previous retail or management experience preferred for senior-level roles.

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About Brands To Go

Brands To Go operates under the LALS Group and is involved in the retail of international fashion and lifestyle products. The company offers a range of products including fashion, footwear, sportswear, perfumes, bags, accessories and home essentials.

The retail business works with a large portfolio of international brands and serves customers looking for branded products at competitive prices.

For employees, working in this type of retail environment can provide experience in sales, customer service, merchandising, inventory management and store operations. The multicultural nature of Dubai’s retail industry also provides employees with the opportunity to work with colleagues and customers from different backgrounds.

Brands To Go Careers Dubai 2026 – Available Vacancies

The current recruitment announcement lists several retail positions. The main vacancies include:

• Sales Associate
• Senior Sales Associate
• Cashier
• Store Manager

Candidates should carefully review the requirements of the individual position before submitting an application.

1. Sales Associate

Sales Associates are responsible for assisting customers and supporting the day-to-day operations of the retail store. The role requires candidates who can communicate effectively with customers and provide professional assistance throughout the shopping experience.

Key Responsibilities

The main responsibilities may include:

• Welcoming customers and assisting them in the store
• Understanding customer requirements and recommending suitable products
• Providing information about products, promotions and offers
• Maintaining attractive and organized product displays
• Responding professionally to customer questions
• Supporting store cleanliness and presentation
• Working towards daily and monthly sales targets
• Supporting promotional activities and campaigns
• Providing a positive customer experience
• Working closely with other members of the sales team

Candidates applying for Sales Associate positions should have a positive attitude and a strong interest in customer service and retail sales.

Freshers may be considered for some entry-level sales positions, while previous retail experience can be an advantage.

2. Senior Sales Associate

The Senior Sales Associate position is suitable for candidates with previous retail sales experience who are capable of taking additional responsibility within a store.

Senior Sales Associates may support junior employees while helping management maintain sales and customer service standards.

Responsibilities

The position may involve:

• Supporting and guiding sales team members
• Assisting with daily store operations
• Monitoring product displays and merchandising standards
• Supporting inventory control activities
• Handling customer complaints and service issues
• Helping train new employees
• Preparing or supporting daily sales reports
• Ensuring company procedures are followed
• Supporting the achievement of sales targets

Candidates for this role should have good communication and leadership abilities, along with previous experience in retail sales.

Experience supervising a small team can be an advantage.

3. Cashier

Cashiers play an important role in the customer experience by handling payments accurately and efficiently.

The position involves processing cash and card payments, issuing receipts and maintaining proper cash-handling procedures.

Cashier Duties

Responsibilities may include:

• Processing customer payments
• Handling cash and card transactions
• Issuing receipts
• Maintaining accurate cash records
• Managing the cash drawer
• Responding to customer questions related to billing
• Supporting returns and exchanges according to company procedures
• Following financial and cash-handling policies
• Maintaining a professional and friendly approach with customers

Previous experience with point-of-sale systems can be beneficial. Candidates should also have good numerical accuracy and attention to detail.

4. Store Manager

The Store Manager position is intended for experienced retail professionals with strong leadership and operational skills.

Store Managers are responsible for overseeing the overall performance of a retail outlet, managing employees and ensuring that customers receive a high standard of service.

Store Manager Responsibilities

The role may include:

• Managing daily store operations
• Leading and motivating employees
• Monitoring sales performance
• Working towards business and sales targets
• Preparing staff schedules
• Supervising inventory management
• Handling customer escalations
• Maintaining visual merchandising standards
• Ensuring company policies and procedures are followed
• Monitoring operational performance
• Supporting staff training and development

Applicants for Store Manager positions should have strong retail management experience. Previous leadership and operations experience is highly desirable.

Skills Required

Brands To Go is looking for candidates who can work effectively in a customer-focused retail environment. Depending on the position, applicants may need several of the following skills:

• Strong verbal communication
• Good customer service skills
• Positive and professional attitude
• Sales-oriented approach
• Teamwork and collaboration
• Problem-solving abilities
• Good time management
• Professional appearance
• Ability to work under pressure
• Flexibility to work retail shifts
• Basic computer skills
• Ability to communicate effectively with customers and colleagues

Candidates applying for supervisory or management positions should also demonstrate leadership, decision-making and team-management skills.

Educational Qualifications

Educational requirements can vary according to the vacancy.

For entry-level retail positions, a High School Certificate or Diploma may be sufficient. A Bachelor’s Degree can be preferred for certain management-level positions.

Relevant experience in retail, customer service or sales can also strengthen an applicant’s profile.

Candidates applying for Store Manager or senior positions should ideally have previous experience in retail operations and team leadership.

Experience Requirements

Experience requirements depend on the position.

Sales Associates: Freshers may be considered for some roles, while previous retail or customer service experience is an advantage.

Senior Sales Associates: Previous retail sales experience and experience supporting or leading a team are preferred.

Cashiers: Experience with POS systems and cash handling can be beneficial.

Store Managers: Applicants should have solid retail management experience along with leadership and operational knowledge.

Candidates should ensure that their CV clearly highlights relevant experience and responsibilities.

Salary and Benefits

The vacancy information mentions a competitive salary package and employee benefits, but does not provide a specific salary amount for the individual positions.

Other benefits mentioned in the recruitment information include potential career development, professional training, performance recognition and opportunities to work with international brands.

The exact salary, allowances and benefits may vary depending on the position, experience and employment terms. Candidates should confirm the complete compensation package with the recruitment team during the hiring process.

Career Growth Opportunities

Retail employees can potentially progress into higher positions based on their performance, experience and leadership abilities.

A possible career progression pathway can include:

Sales Associate → Senior Sales Associate → Department Supervisor → Assistant Store Manager → Store Manager → Area Manager → Regional Retail Manager

The retail sector can offer employees opportunities to develop skills in sales, customer service, merchandising, inventory control and people management.

Working Environment

Employees in Dubai’s retail sector typically work in a fast-paced and customer-focused environment. The roles require staff to interact with customers regularly, maintain store standards and work as part of a team.

Candidates should therefore be comfortable working flexible retail shifts, including weekends and busy shopping periods when required.

Working with an international customer base can also help employees develop communication and interpersonal skills.

How to Prepare Your CV

Applicants should prepare an updated CV before applying. The CV should clearly mention previous employment, relevant responsibilities, education and skills.

Candidates with retail experience should highlight achievements such as sales targets, customer service performance, team supervision and product knowledge.

Cashier applicants can mention experience with POS systems, cash handling and billing operations. Candidates applying for management positions should emphasize team leadership, inventory management, staff scheduling and store operations.

It is also advisable to check the CV carefully for spelling and grammatical errors before submitting it.

Interview Preparation

Shortlisted candidates should research the company and understand the responsibilities of the position they have applied for.

Applicants should be prepared to answer questions related to:

• Customer service
• Retail sales
• Handling difficult customers
• Meeting sales targets
• Teamwork
• Product recommendations
• Cash handling, where applicable
• Leadership and staff management, for senior roles
• Inventory and store operations, for management positions

Candidates should dress professionally, arrive on time and carry an updated copy of their CV if attending an in-person interview.

How to Apply for Brands To Go Jobs in Dubai

Interested candidates can submit their updated CV to the recruitment team using the email address provided in the vacancy announcement.

Application Email: hr@lalsgroup.com

Applicants should mention the position they are applying for in the email subject line and attach an updated CV, preferably in PDF format.

Candidates should also include their current contact details and relevant work experience in the application.

Applicants are advised to verify the vacancy and recruitment details before sharing personal documents or accepting any employment offer.

Important Details

Company: Brands To Go / LALS Group
Location: Dubai, United Arab Emirates
Industry: Retail
Available Positions: Sales Associate, Senior Sales Associate, Cashier, Store Manager
Salary: Competitive package; exact amount not specified
Experience: Varies by position
Education: High School/Diploma; Bachelor’s preferred for some management roles
Employment Type: Retail positions
Application: hr@lalsgroup.com

Final Note

The latest Brands To Go Careers Dubai 2026 recruitment offers opportunities for candidates interested in sales, customer service, cashier operations and retail management. The vacancies cover different levels of experience, from sales roles where freshers may be considered to management positions requiring strong retail and leadership experience.

Candidates with good communication skills, a professional attitude and a willingness to work in a busy retail environment can consider applying for the relevant position. Applicants should make sure their CV matches the requirements of the vacancy and clearly demonstrates their relevant experience and skills.

Those interested in these Dubai retail jobs can submit their updated CV to hr@lalsgroup.com and mention the relevant job title in the email subject line.

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