The UAE’s fast-moving consumer goods (FMCG) sector continues to offer exciting career opportunities for professionals seeking growth in sales, merchandising, and customer relationship management. Among the established companies contributing significantly to the UAE beverage industry is Emirates Refreshments, a well-known organization recognized for its premium water and soft drink brands. As part of its ongoing expansion and market development efforts, the company is currently hiring experienced candidates for the position of Merchandiser Cum Salesman.

This opportunity is ideal for candidates with FMCG industry experience who are looking to build a long-term career with one of the UAE’s respected beverage manufacturers. The position offers an attractive salary package, professional development opportunities, and the chance to work in a dynamic and competitive industry environment.

About Emirates Refreshments

Emirates Refreshments is a leading UAE-based holding company with a strong presence in the beverage manufacturing industry. The company has built its reputation through decades of commitment to quality, customer satisfaction, and operational excellence. With a portfolio that includes some of the UAE’s most recognized beverage brands, Emirates Refreshments continues to serve both retail and commercial markets across the country.

The organization focuses on sustainable growth, innovation, and delivering products that meet the highest quality standards. Through continuous investment in production facilities, distribution networks, and workforce development, Emirates Refreshments has maintained its position as a trusted name in the regional beverage sector.

The Legacy of Jeema Mineral Water

One of the company’s flagship brands is Jeema Mineral Water, widely recognized as one of the UAE’s premium bottled water brands. Established in 1980 through a visionary initiative led by His Highness Sheikh Rashid Al Maktoum and the late Sultan Al Owais, Jeema was created with the goal of providing naturally pure mineral water while preserving its original quality and mineral composition.

The water is sourced from deep underground reserves in the Wadi Jeema region near Hatta. Extensive geological and hydrological studies conducted with support from internationally recognized experts helped identify the ideal natural springs. The water undergoes a natural filtration process through mineral-rich rock formations, resulting in its distinctive taste and premium quality.

Over the decades, Jeema Mineral Water has earned the trust of consumers who value purity, consistency, and naturally sourced hydration. The brand remains one of the most respected names in the UAE bottled water market.

Expansion and Product Diversification

To meet growing demand, Emirates Refreshments expanded its production capabilities by establishing a second bottling facility in Dibba in 2009. This expansion enhanced manufacturing capacity and strengthened the company’s ability to serve customers across the UAE and international markets.

In 2013, the company further diversified its beverage portfolio with the introduction of O Cola Soft Drinks. Developed as a locally manufactured soft drink brand, O Cola offers multiple flavors including Cola, Orange, Lime, Citrus, and Mixed Fruit. The launch strengthened Emirates Refreshments’ presence in the competitive carbonated beverage market while supporting local manufacturing initiatives.

Today, the company continues to expand its market reach through innovative products, efficient distribution systems, and a strong commitment to quality.

Current Job Opening

Merchandiser Cum Salesman

Emirates Refreshments is currently looking for motivated and experienced professionals to join its sales and merchandising team.

This role combines merchandising responsibilities with direct sales activities, making it an excellent opportunity for candidates who enjoy working in the field, building customer relationships, and driving business growth.

Key Responsibilities

The selected candidate will be responsible for:

• Managing product merchandising activities across assigned locations.
• Ensuring proper product placement and visibility.
• Maintaining stock levels and product availability.
• Developing strong relationships with retail customers.
• Achieving assigned sales targets.
• Monitoring market trends and competitor activities.
• Supporting promotional campaigns and marketing initiatives.
• Ensuring excellent brand representation at customer locations.
• Coordinating with internal teams to maintain smooth operations.

Required Qualifications

Candidates applying for this position should meet the following criteria:

• Previous experience in the FMCG industry is mandatory.
• Experience working with bottled water companies will be considered a significant advantage.
• Strong communication and interpersonal skills.
• Good sales and negotiation abilities.
• Ability to manage merchandising operations effectively.
• Strong customer service orientation.
• Capability to achieve sales targets consistently.
• Valid UAE Driving License preferred.
• Immediate joiners will be given priority consideration.

Skills Required

Successful candidates should demonstrate:

• Excellent communication skills.
• Strong relationship-building capabilities.
• Sales-driven mindset.
• Market awareness and execution skills.
• Problem-solving ability.
• Organizational and time-management skills.
• Professional attitude and commitment to customer satisfaction.

Why Join Emirates Refreshments?

Working with Emirates Refreshments offers numerous advantages for professionals looking to advance their careers in the FMCG and beverage industry.

Attractive Compensation

The company offers a competitive salary package designed to attract and retain talented professionals.

Career Growth Opportunities

Employees benefit from opportunities for professional development, skill enhancement, and long-term career progression within the organization.

Reputable Employer

Emirates Refreshments has built a strong reputation over decades of successful operations, providing employees with the opportunity to work for a respected and stable organization.

Dynamic Work Environment

The role provides exposure to the UAE’s fast-paced FMCG sector, enabling employees to develop valuable sales, merchandising, and customer management skills.

Professional Support

Employees work within a collaborative and supportive environment focused on achieving business success while encouraging professional growth.

The Growing FMCG Industry in the UAE

The UAE FMCG market continues to expand due to population growth, tourism, urban development, and increasing consumer demand for quality products. Beverage companies play an important role in this sector, creating ongoing demand for skilled professionals in sales, merchandising, logistics, and distribution.

Professionals with FMCG experience remain highly sought after due to their ability to manage retail relationships, execute merchandising strategies, and contribute directly to revenue growth.

By joining Emirates Refreshments, candidates gain valuable exposure to one of the region’s most competitive and rewarding industries.

How to Apply

Interested candidates who meet the eligibility requirements can submit their updated CV through the following channels:

Email: hr@erc.ae

WhatsApp: +971 800 533 62

Candidates are encouraged to apply as early as possible since immediate joiners are preferred.

Emirates Refreshments continues to strengthen its position as one of the UAE’s leading beverage manufacturers through its renowned brands, including Jeema Mineral Water and O Cola Soft Drinks. With a legacy spanning decades, the company remains committed to quality, innovation, customer satisfaction, and sustainable growth.

The current opening for a Merchandiser Cum Salesman presents an excellent opportunity for experienced FMCG professionals seeking career advancement within a respected organization. The position offers an attractive salary package, opportunities for growth, and the chance to contribute to the success of some of the UAE’s most recognized beverage brands.

Apply For the latest vacancies

Join our Whats app for the latest Jobupdates

For candidates with FMCG experience, strong sales abilities, and a passion for customer engagement, this role provides a valuable platform to build a successful and rewarding career in the UAE beverage industry. Interested applicants are encouraged to submit their applications promptly and take the next step toward joining Emirates Refreshments.